MAM
Atlas Media inks new deal with London based ID Distribution
MUMBAI: Atlas Media, a leading NY-based independent television producer, has signed a deal with London-based ID Distribution for worldwide television distribution rights, excluding North America, for their top-rated reality series Young, Sexy & Royal.
The announcement was made by Atlas Media president and executive producer Bruce David Klein. Atlas Media business development head Karen Hanley and ID Distribution MD Sally Miles negotiated this deal. ID Distribution will be offering this new series to its buyers at NATPE.
Young, Sexy & Royal brings audiences up close and personal with some of today’s favorite royals, actors, rock stars, supermodels, sports figures and more as they keep the tabloids busy and the public enthralled. From Britney Spears to J.Lo, Eminem to the Royals, viewers go behind the velvet ropes, inside the stretch limos, and through the back-stage doors to meet a whole new generation of sensational provocateurs. From up-and-coming blue bloods, who were born to shake things up, to Hollywood heartthrobs who’ve been busted in the spotlight, this exciting series offers episodes including Young, Sexy & Royal, Young, Sexy & Busted and Young, Sexy & Hollywood.
The series premiered in the United States on 5 December, 2004 on WE: Women’s Entertainment Network and currently airs on Sundays.
“It’s the perfect equation: young, sexy, rich people whose lives are a bit wild. It makes for great TV and audiences worldwide can’t get enough of it. We are pleased to have concluded this deal with ID Distribution and look forward to future alliances with them,” commented Klein.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
