Brands
Asus India launches convertibles under Transformer series, campaign plans on the anvil
BENGALURU: Asus India launched new additions to the Transformer series – Asus Transformer Flip Book – a 15.6” innovative laptop with 360-degree rotating touch screen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between; Asus Transformer T200 – a 2-in-1 ultraportable laptop with 11.6” Tablet; and Asus Transformer Pad TF103 – a tablet with style, ensuring productivity on the go in Bengaluru yesterday.
The company has plans to launch a campaign soon in India, but the details are still work in progress says a source at the company. A lot of the creative work is done in-house at Asus India as well as Asus in other geographies. Though the company does use some media buying agencies on a project basis, Asus India also buys media space directly.
“We are ecstatic about introducing the all new additions to the much celebrated Transformer Series to India. India has been one of the key markets for the entire transformer series. It is our constant endeavour to effectively amalgamate our users’ needs with incredible experiences and deliver in the form of revolutionary hybrids, notebooks and tablets. Bringing these avant-garde devices is our step ahead in assisting the Indian masses to discover and have access to the unconceivable yet highly user friendly devices,” affirmed Asus India regional head – south Asia & country manager – system business group – Peter Chang.
The products would be available in the market 14 November 2014 onwards, except for the Asus Transformer Book T200, which would be available from 1 December 2014.
Brands
Limelight Lab Grown Diamonds to open 25 stores in Q1 FY26 expansion
Push into Tier 2 cities and metros to take total footprint past 85 stores
MUMBAI: Limelight Lab Grown Diamonds has kicked off the new financial year with an ambitious retail push, announcing plans to launch 25 new stores in the first quarter of FY26 across metros and high-growth Tier 2 markets.
With this expansion, the brand’s total retail footprint is set to cross 85 stores nationwide, reinforcing its early-mover advantage in India’s fast-growing lab grown diamond segment. The move reflects a broader shift in consumer preferences, where aspirational buying is increasingly aligned with sustainability and value.
The company said the expansion is aimed at deepening its presence beyond major cities and tapping into emerging demand centres, as lab grown diamonds gain wider acceptance among Indian consumers.
Commenting on the development, Limelight Lab Grown Diamonds founder and managing director Pooja Madhavan said, “Launching 25 stores at the very start of the financial year is a strong signal of how the category is evolving. As pioneers, we are not just expanding retail, we are shaping consumer mindsets towards smarter, more sustainable luxury.” She added that the brand’s long-term goal is to scale to 200 stores while making the category accessible to modern Indian buyers.
From an execution standpoint, the company is focusing on building depth in high-potential markets rather than just expanding its footprint. Limelight Lab Grown Diamonds director retail expansion Karamjyot Singh Chawla said, “Every new store is a step towards creating a truly national footprint with consistent, premium experiences,” highlighting the role of supply chain and operational discipline in supporting growth.
On the product side, the brand is strengthening its merchandising capabilities to keep pace with rising demand. Limelight Lab Grown Diamonds co-founder and director of inventory and merchandise Nirav Bhatt said the focus is on building an agile supply system that keeps designs relevant and responsive to consumer trends.
Meanwhile, scaling operations sustainably remains a priority. Limelight Lab Grown Diamonds co-founder and director production and finance Kalpan Dalal said the company is investing in efficient production and financial discipline to support long-term expansion.
The retail rollout is backed by an omni-channel strategy, franchise partnerships and continued investment in design innovation and consumer education. Each store is designed to deliver a consistent, premium experience aligned with the brand’s positioning around transparency and modern luxury.
With a roadmap to reach 200 stores by 2027, Limelight is betting big on both scale and sentiment, aiming to carve out a larger share of India’s evolving fine jewellery market.
