Ad Campaigns
ASUS announces its latest campaign ‘TUF Bano TUF!’
Mumbai — ASUS is proud to announce the launch of its latest campaign, TUF Bano TUF!. The ASUS TUF Gaming laptops are crafted to deliver an unmatched gaming experience, seamlessly blending rugged build with powerful performance and everyday functionality. In a bold move to underpin the tough and immersive experience of the TUF Gaming laptops, ASUS has teamed up with The Great Khali, the first Indian-born World Heavyweight Champion in history.
ASUS TUF Gaming laptops are engineered for gamers who demand top-tier performance and durability. This campaign solidifies ASUS TUF Gaming Laptops as the ultimate choice for those seeking a real, immersive gaming experience without compromising on everyday usability. The collaboration with The Great Khali is a testament to the strength and durability synonymous with the TUF Gaming brand.
The campaign features a captivating storyline where Saloni Pawar, popularly known as Meow16K, a passionate gamer, showcases her new ASUS TUF Gaming laptop. Her friend, Rohan Ledwani, known in the esports arena as HydraFlick, is initially unimpressed but soon realizes the laptop’s true potential. As Meow selects The Great Khali as her in-game character, HydraFlick is astonished to experience Khali’s formidable presence in the room, illustrating the laptop’s ability to bring games to life with stunning realism. The campaign cleverly showcases the exceptional gaming experience provided by TUF, leaving HydraFlick in awe as everything returns to normal once the game ends.
Speaking on the collaboration, The Great Khali said, “I’m thrilled to partner with ASUS. Just like in the ring, where strength and resilience are crucial, the TUF Gaming laptops are built to endure and perform at the highest level. This campaign perfectly captures the essence of toughness and the immersive experience that TUF Gaming offers.”
“The Great Khali epitomizes the spirit of toughness and power, qualities that are fundamental to our TUF Series,” said ASUS India marketing head consumer PC & Gaming, Systems Group Paramjeet Singh. “Khali’s renowned legacy and formidable performance in the ring make him the ideal match for this campaign. Through this collaboration, we aim to showcase that TUF Gaming laptops are not just about playing games; they are about experiencing them in the most realistic and powerful way possible.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
