Ad Campaigns
Askme bags advertising campaign of the year award at Indian eRetail Congress 2015
MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered positive results for the eRetailers.
Askme Group CMO ManavSethi said, “Askme act as an enabler for SMEs across the nation and online retail provides variety and convenience to them. For every retailer or eRetailer, customer experience is the key and the differentiation is fading for the consumer because of their profile and demographics. At Askme, we strongly feel that online presence to small and medium business in India can benefit them greatly by opening up new market opportunities.”
The Indian Retail Congress 2015 witnessed the participation from various industry stalwarts like Panasonic India president CEAMA & MD South Asia Manish Sharma; L’Oreal India director – Consumer Products Division SatyakiGhosh; Pepsi Co India senior director – Social Beverages RuchiraJaitly; Burger King India chief financial officer Tanmay Kumar; Future Group & Big Bazaar Direct director VivekBayani; Cardekho.com president and Gaadi.com CEO Umang Kumar.
On receiving the award Sethi said, “We are honored to receive this esteemed recognition from Indian Retail Congress. This recognition sends a strong vote of confidence that at Askme, we are committed to providing the best services and create new benchmarks for the industry.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
