Ad Campaigns
Asian Paints rolls out ‘Royale Glitz – Tribute to Odisha’ with a splash of soul and shimmer
MUMBAI: Asian Paints is adding a coat of culture to its colour charts. The company’s latest limited-edition launch, Royale Glitz – Tribute to Odisha, isn’t just a new look for its luxe emulsion range—it’s a curated homage to the rich tapestry of Odisha’s traditions.
Wrapped in the elegance of Pattachitra art and infused with motifs from the state’s iconic heritage—think Odissi dancers, the mighty Hirakud Dam, and the timeworn glory of the Konark Wheel—the pack is less packaging, more cultural artefact.
“At Asian Paints, we believe that every state is not just a market, but a living story. Our Royale Glitz ‘Tribute to Odisha’ edition is more than packaging—it’s a celebration of Odisha’s enduring artistry, spiritual energy, and cultural depth. As a market, Odisha is discerning and design- aware, and this initiative reflects our intent to not only lead in innovation and aesthetics but also lead in cultural sensitivity. This is how we continue to elevate décor from just product to purposeful expression,” said Asian Paints MD & CEO Amit Syngle.
Known for its crème-finish glow and anti-crack performance, Royale Glitz now arrives with a dose of regional pride. The move is part of Asian Paints’ ongoing push to regionalise its offerings—fusing décor and storytelling to create deeper consumer connections.
Backing the pack is a localised campaign featuring an original Odia track composed by Geet Vani and sung by Barnali Hota. The music video wraps Odia pride in melody, adding a lyrical layer to the product’s visual punch.
Available across select markets in Odisha, the Tribute to Odisha pack paints a picture of how luxury décor can echo local identity—one brushstroke at a time.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
