Ad Campaigns
Asian Paints launches new TVC for SmartCare Damp Proof
MUMBAI: Asian Paints launches an all-new TVC for Damp Proof – a technically advanced waterproofing solution from Asian Paints’ SmartCare range. As per the TVC, the product is best used for water proofing terraces, roofs, parapets and any exterior vertical surfaces.
Conceptualized by Ogilvy India, the TVC shows the protagonist is a Damp Proof user who is relieved of the recurring task of getting his home waterproofed every year unlike his neighbour, who has to undergo the waterproofing procedure every year. The neighbour and his family are shown to be quite flummoxed and frustrated, while the SmartCare Damp Proof user is shown to enjoy his summers relaxed and worry-free year after year.
Speaking about the new corporate ad, Asian Paints Limited COO Amit Syngle said, “The core need of consumers facing waterproofing problems is to find an effective long term solution. Asian Paints’ brand SmartCare, is one of the first brands to launch a ‘warranty waala waterproofing’ in the Indian market. The terrace has always been considered one of the major sources of dampness & leakages in Indian homes. SmartCare Damp Proof offers consumers a 6-year minimum assurance against a chemical waterproofing which doesn’t last beyond a regular monsoon cycle. The new TVC delivers this message in a fun and casual way through a friendly banter between neighbours which is pleasant to watch.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
