MAM
Asian Paints launches campaign to promote new offering
Mumbai: Asian Paints has come up with a fresh campaign to promote its latest luxury offering, Royale Glitz. Conceptualized by Contract, the quirky ad-film features brand ambassador Deepika Padukone.
With a modern rendition of the classic song ‘Baar Baar Dekho’ playing in the background and tongue-in-cheek humour, the TVC shows how the new paint steals the spotlight from Padukone during a photo-shoot, leaving her visibly bemused. The 50-second #StealYourSpotlight campaign also highlights the stain-resistant feature of Royale Glitz.
Commenting on the launch of the new product and the campaign, Asian Paints – MD & CEO, Amit Syngle, said, “Consumers today are looking for that ‘X factor’ in their home interiors; something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of their home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint. The campaign conveys the same thought through our quirky and stylish TVC. We are happy to be working with Deepika once again on this ad, the concept and treatment of which is quite different from the ones she has done previously with the brand.”
Royale Glitz comes in a range of designer shades under the exclusively curated ‘Royale Designer Palette’. Inspired by the heartland story of India, these shades carry names such as Chutney green, Calcutta rains, and Coromandel Indigo which reflect Indian culture.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
