MAM
Asian Paints launches campaign to promote new offering
Mumbai: Asian Paints has come up with a fresh campaign to promote its latest luxury offering, Royale Glitz. Conceptualized by Contract, the quirky ad-film features brand ambassador Deepika Padukone.
With a modern rendition of the classic song ‘Baar Baar Dekho’ playing in the background and tongue-in-cheek humour, the TVC shows how the new paint steals the spotlight from Padukone during a photo-shoot, leaving her visibly bemused. The 50-second #StealYourSpotlight campaign also highlights the stain-resistant feature of Royale Glitz.
Commenting on the launch of the new product and the campaign, Asian Paints – MD & CEO, Amit Syngle, said, “Consumers today are looking for that ‘X factor’ in their home interiors; something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of their home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint. The campaign conveys the same thought through our quirky and stylish TVC. We are happy to be working with Deepika once again on this ad, the concept and treatment of which is quite different from the ones she has done previously with the brand.”
Royale Glitz comes in a range of designer shades under the exclusively curated ‘Royale Designer Palette’. Inspired by the heartland story of India, these shades carry names such as Chutney green, Calcutta rains, and Coromandel Indigo which reflect Indian culture.
MAM
Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
