MAM
Asian Paints continues with Indigo for digital duties
MUMBAI: Leo Burnett‘s digital agency Indigo Consulting has retained the digital account of Asian Paints. The win comes after a multi-agency pitch, in which at least 10 agencies participated. The renewed mandate will see the agency continue to be involved with the brand to spearhead their digital initiatives across web, mobile and social media, while also exploring integrated customer experiences leveraging cloud computing.
Keeping in mind its new identity and positioning, Asian Paints had invited presentations from various digital agencies to take its new positioning forward on digital media. Indigo Consulting, which has been working with APL since 2007 across web, mobile, social and search, won the pitch after three rounds.
Asian Paints general manager marketing Satish Kulkarni said, “Asian Paints, in its endeavour to provide a better brand experience to the customer, is keen to inspire customers and partner them through their home painting process which is an essential part of creating their own Beautiful Home. Therefore, we required an agency who understands our customers and helps us convert consumer insights into a rich web usage experience across screens. Indigo Consulting brought on board the ability to best match consumer insight to consumer experience design, and execution capabilities. We are delighted to continue our successful relationship with Indigo Consulting.”
Indigo Consulting managing director Vikas Tandon said, “This is indeed a special win for us. The pitch underscores the importance of not taking any relationship for granted. APL has been a very important client, and a wonderful brand to work with, and we are delighted that they have reaffirmed their faith in us. We look forward to continuing our efforts in making Asian Paints a world leading brand in the online world too.”
MAM
Gajendra Singh Bhati steps down as entertainment editor at The Lallantop
After nearly a decade, senior journalist bids emotional farewell to platform
NEW DELHI: Gajendra Singh Bhati, entertainment editor at The Lallantop, has stepped down from his role, bringing to a close a near decade-long stint with the popular digital news platform backed by the India Today Group.
Bhati shared the update through an emotional social media post, writing, “Aagya ho! Ab chalunga. Praanon se seenche @thelallantop ko prem. Sada hi top,” signalling a heartfelt goodbye to the platform he helped shape.
Having joined The Lallantop in May 2016, Bhati played a key role in building its entertainment coverage, contributing to its rise as one of India’s most recognisable digital-first news brands. His tenure saw the platform strengthen its connect with audiences through sharp storytelling and culturally rooted content.
Bhati brings nearly two decades of experience across print and digital journalism. Before joining The Lallantop, he headed the entertainment and lifestyle news team at Dainik Bhaskar Group from July 2013 to May 2016. He also began his career with Business Standard and has been actively blogging on cinema and culture since 2008.
Originally from Bikaner in Rajasthan, Bhati studied journalism at the Indian Institute of Mass Communication and holds a postgraduate degree in mass communication from Kurukshetra University.
There is no official word yet on his next move, but given his experience and industry presence, Bhati is expected to take on a new role soon. For now, his exit marks the end of a significant chapter at The Lallantop, leaving behind a strong editorial legacy.
