Ashish Mishra joins Zee as chief marketing officer after six years at ACKO

MUMBAI: Zee Entertainment Enterprises has appointed Ashish Mishra as chief marketing officer as the company seeks to strengthen its marketing capabilities and deepen consumer engagement across its businesses.

Mishra will be based at Zee’s Mumbai headquarters and report to Punit Goenka, chief executive officer, Zee Entertainment Enterprises. In his new role, he will lead the marketing and brand agenda across the network, with a focus on strengthening consumer propositions, driving marketing campaigns and identifying new growth opportunities.

“I have long admired ‘Z’, a homegrown media brand that has been part of India’s cultural fabric for over three decades. It has built its scale by genuinely understanding what the Indian consumer wants, across languages and markets. That’s a rare foundation, and I intend to build on it. I look forward to bringing my marketing and growth expertise to sharpen our brand and content strategy, deepen consumer engagement across the network, and drive real value for ‘Z’,” said Ashish Mishra.

Mishra brings more than two decades of experience across brand strategy, consumer marketing, business growth, digital transformation and go-to-market leadership across industries and geographies.

He joins Zee from ACKO, where he served as chief marketing officer for six years. He led the company’s marketing function, brand-building initiatives, customer acquisition and growth strategy. During his tenure, ACKO’s marketing initiatives received recognition at industry platforms including Cannes Lions and the Effies.

Before ACKO, Mishra spent nearly 14 years with HSBC across India, Dubai and London. He held several marketing leadership roles spanning brand, cards, retail banking, wealth and customer growth initiatives across markets including the UAE, Oman, Egypt, Bahrain and Qatar.

Mishra began his career in advertising with DDB Mudra Group and Lowe Lintas.

At Zee, he will also work closely with the leadership team on strategic and special projects, with the aim of identifying and unlocking opportunities that support the company’s long-term growth ambitions.

Speaking on the appointment, Punit Goenka, chief executive officer, Zee Entertainment Enterprises, said Mishra’s experience in building consumer-centric brands and his strategic and creative approach would help sharpen the company’s marketing interventions and strengthen its overall brand proposition.

The appointment comes as Zee seeks to deepen consumer connections amid changing content discovery and consumption patterns across television, digital platforms and other touchpoints.

Meanwhile, Kartik Mahadev, who has contributed to Zee’s marketing function, will move to a new role within the organisation. The company said details of his new mandate will be announced separately.