MAM
Ascendas appoints TBWA Bangalore as communication partner
MUMBAI: Singapore-based business space solutions provider Ascendas has appointed TBWA Bangalore as its communication partner for launching Park Square Mall.
TBWA was awarded the duties after a multi-agency pitch as the team presented a media arts presentation which identifies the brand‘s belief. The agency will work on a 360 degree campaign to launch the mall.
Ascendas India CEO Thomas Teo said, “India is one of the key markets for Ascendas and has grown significantly. With increased activity in the cluttered mall.
space in Bangalore, our task will be to provide a unique experience to our audience with the launch of Park Square Mall. TBWA‘s disruptive thinking and their creative approach will give our brand the necessary thrust to stand out.”
Commenting on the win TBWA India MD Nirmalya Sen said, “Needless to say we are delighted. Co-creating Park Square as a differentiated mall brand is an exciting prospect. It will require disrupting conventions both in the real estate and retail segments.”
