MAM
Ascendas appoints TBWA Bangalore as communication partner
MUMBAI: Singapore-based business space solutions provider Ascendas has appointed TBWA Bangalore as its communication partner for launching Park Square Mall.
TBWA was awarded the duties after a multi-agency pitch as the team presented a media arts presentation which identifies the brand‘s belief. The agency will work on a 360 degree campaign to launch the mall.
Ascendas India CEO Thomas Teo said, “India is one of the key markets for Ascendas and has grown significantly. With increased activity in the cluttered mall.
space in Bangalore, our task will be to provide a unique experience to our audience with the launch of Park Square Mall. TBWA‘s disruptive thinking and their creative approach will give our brand the necessary thrust to stand out.”
Commenting on the win TBWA India MD Nirmalya Sen said, “Needless to say we are delighted. Co-creating Park Square as a differentiated mall brand is an exciting prospect. It will require disrupting conventions both in the real estate and retail segments.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
