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AS-IT-IS Nutrition launches CGI Ad Campaign at India Gate

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Mumbai: AS-IT-IS Nutrition, a fitness and sports nutrition company released the latest CGI Ad Campaign, set against the iconic backdrop of India Gate, Delhi. This campaign emphasizes the unparalleled purity and simplicity of our product range, bringing to life the essence of true quality.

At the heart of the campaign lies the unique proposition that sets the product apart: each product contains only one ingredient. This single ingredient is meticulously tested for purity, free from heavy metals and any contaminants, ensuring the highest standard of quality for our consumers. The simplicity and purity of our products resonate through this campaign, offering a clear and compelling message to our audience.

The range boasts 50 distinct products, each embodying the same commitment to purity and quality. Whether you’re a fitness enthusiast or simply seeking the best in nutritional supplements, our products provide the clean, unadulterated support you need to achieve your health goals. Among the offerings, our unflavoured whey protein stands out as the number one choice in India. Renowned for its pure formulation, it has become the go-to protein supplement for those who prioritize clean and effective nutrition.

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Shot at the majestic India Gate in Delhi, our CGI Ad Campaign leverages cutting-edge technology to create a visually stunning experience that underscores the purity and simplicity of the products. The campaign not only captures the grandeur of the location but also effectively communicates our core message of uncompromising quality.

“We are incredibly proud to present this CGI Ad Campaign, which truly encapsulates our commitment to purity and quality. Each product in our range is a testament to our dedication to providing the cleanest and most effective nutritional supplements. By highlighting the simplicity and purity of our one-ingredient products, we aim to set a new standard in the industry,” said AS-IT-IS Nutrition co-founder & director Himmath Jain.

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Ad Campaigns

Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign

Brand celebrates Bengali New Year with stories of 100 women and their saree memories.

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MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.

Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”

To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.

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By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.

This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.

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