MAM
Arshad Warsi says ‘Aish Karo’ via CashKaro this Diwali
Mumbai: For this Diwali, cashback & coupons site CashKaro has launched the #CashKaroAishKaro campaign in association with Actor Arshad Warsi, which depicts how the homegrown app helps shoppers save on their online shopping.
Additionally, CashKaro has released four spoof ads featuring scenes from popular Bollywood films such as “Phir Hera Pheri,” “Golmaal,” and “Dabbang” showcasing how consumers stand to gain this festive season by using the app for their shopping.
The app promises shoppers that all they have to do is simply go to CashKaro first and then visit their favourite shopping site and avail cashback on every online shopping via the app over and above sale discounts, which they can then transfer to their bank account.
The film shows the actor walk onto what seems like a normal film set to shoot an ad, but as he reads out the script loud he finds it incredulous and hard to believe, leading him to demand to know “ye kaun log hain, muft mein paise kaun deta hain??”
As he reads the script further he exclaims “Aish Karo” in place of CashKaro, giving a funny twist to the ad.
CashKaro also released four spoof ads featuring scenes from popular Hindi movies by putting a clever spin on these recognisable scenes.
The spoof films aim to depict that the app’s cashback scheme is so easy to get that even these popular Bollywood characters are talking about it. Taking on memorable film scenes for comedic recreations garnered a positive response from the app’s audience, the brand said.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
