MAM
Arshad Warsi says ‘Aish Karo’ via CashKaro this Diwali
Mumbai: For this Diwali, cashback & coupons site CashKaro has launched the #CashKaroAishKaro campaign in association with Actor Arshad Warsi, which depicts how the homegrown app helps shoppers save on their online shopping.
Additionally, CashKaro has released four spoof ads featuring scenes from popular Bollywood films such as “Phir Hera Pheri,” “Golmaal,” and “Dabbang” showcasing how consumers stand to gain this festive season by using the app for their shopping.
The app promises shoppers that all they have to do is simply go to CashKaro first and then visit their favourite shopping site and avail cashback on every online shopping via the app over and above sale discounts, which they can then transfer to their bank account.
The film shows the actor walk onto what seems like a normal film set to shoot an ad, but as he reads out the script loud he finds it incredulous and hard to believe, leading him to demand to know “ye kaun log hain, muft mein paise kaun deta hain??”
As he reads the script further he exclaims “Aish Karo” in place of CashKaro, giving a funny twist to the ad.
CashKaro also released four spoof ads featuring scenes from popular Hindi movies by putting a clever spin on these recognisable scenes.
The spoof films aim to depict that the app’s cashback scheme is so easy to get that even these popular Bollywood characters are talking about it. Taking on memorable film scenes for comedic recreations garnered a positive response from the app’s audience, the brand said.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
