Ad Campaigns
Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador
Mumbai: Bagline- ouse of Luxury Bags, the multi-brand retail store which specialises in travel gear and lifestyle accessories and features international brands like Tommy Hilfiger travel gear, United Colors of Benetton, Aeropostale, is delighted to unveil its newest campaign, ‘EVOLVE’. This new campaign is in partnership with Bollywood superstar and style icon Arjun Rampal. This exciting campaign marks a significant milestone in the brand’s journey, further solidifying its position as a trailblazer in the world of fashion, travel gear, and lifestyle accessories.
A premium destination for luxury bags, Bagline has gained recognition for its commitment to delivering trendy, innovative, and high-quality products. Specialising in travel gear, handbags, and lifestyle accessories, the brand has over 35 stores across 20 cities in India and a strong online presence, making its products accessible to a wide audience.
Its latest campaign ‘EVOLVE’ is more than just a fashion endeavour- it’s a celebration of individuality and the diverse preferences of modern India’s discerning clientele. Rooted in the belief that customers seek a multitude of choices to express their unique style, this campaign empowers individuals to make a fashion statement with confidence. Arjun Rampal, who is known for his impeccable style, perfectly embodies Bagline’s fashion philosophy. His association with the brand adds a touch of glamour and sophistication to the campaign, making it a must-watch for fashion enthusiasts.
As part of the EVOLVE campaign, Bagline will introduce the latest Fall/Winter 2023 styles of Tommy Hilfiger Travel Gear, ensuring that customers have access to the latest trends in the industry. Additionally, the brand will showcase a new collection of Travel Gear from United Colors of Benetton (UCB), offering customers top-quality accessories and luxury bags such as trolleys, backpacks, crossbody and duffle bags, that combine style with functionality.
The ‘EVOLVE’ campaign will be launched during the highly anticipated World Cup, maximising its reach and impact among a global audience of fashion-conscious individuals. Bhargav Krishna, the creative genius behind the campaign, brings a wealth of experience and creativity to Bagline’s marketing efforts. His innovative concepts and keen understanding of advertising have contributed to the campaign’s distinctive appeal. For the stunning campaign visuals, Bagline collaborated with renowned photographer Arjun Mark, whose work captures the essence of the campaign beautifully.
“We are thrilled to have Arjun Rampal as the face of our ‘EVOLVE’ campaign for Bagline,” said Brand Concepts Ltd whole-time director and chief executive officer Abhinav Kumar. “Arjun’s style, charisma, and his ability to effortlessly redefine fashion align perfectly with our brand’s vision. With ‘EVOLVE,’ we aim to inspire our customers to embrace their unique style and make a statement with our diverse range of luxury bags.”
Arjun Rampal shared his excitement about the campaign, stating, “Bagline’s ‘EVOLVE’ is a celebration of individuality and style, something that I take very seriously. It’s about embracing your uniqueness and making a personal statement with your fashion choices. I am proud to be a part of this journey, and I hope that this campaign will inspire everyone to express themselves authentically through fashion.”
To explore the latest Tommy Hilfiger travel gear styles and new UCB travel gear collection, visit Bagline’s stores and online platform.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
