Ad Campaigns
Archies unveils “Naye Gifts Banaye Nayi Yaadein” Diwali campaign
Mumbai: Archies, a market leader in the social expression industry is thrilled to announce the launch of its Diwali campaign video, “NayeGiftsBanayeNayiYaadein.” This campaign is designed to inspire customers to associate Archies’ gifts with the delight of crafting new memories during the festive season.
“Archies’ ki Diwali: Naye Gifts Banaye Nayi Yaadein,” encapsulates the essence of the season. It’s an invitation to celebrate the festivities and make cherished moments with our loved ones, stated Archies executive director Varun Moolchandani.
The heart of the campaign revolves around a poignant video that tells the touching story of an elderly man who discovers solace and unexpected love through his faithful companion. This narrative beautifully captures the spirit of Diwali, emphasizing the joy and happiness the festival brings, even when family seems distant. It’s a reminder that Archies’ gifts can bridge that gap and make every moment special.
As part of the campaign, Archies is introducing exclusive Diwali gift packages designed to delight family members of all ages. From infants to the elderly, there’s a thoughtful gift for everyone in these carefully curated packages. These gifts are not just objects; they are a means to create new memories, fill homes with happiness, and rekindle the love of family.
The campaign will have a strong digital and social media presence, ensuring it reaches a diverse audience and touches the hearts of people from all walks of life. At its core, “NayeGiftsBanayeNayiYaadein” celebrates the tradition of preparing for Diwali and the love that comes with it.
The campaign reaches its heart-warming climax when the elderly man receives a thoughtful Diwali gift package, including a family photo frame. This gift rekindles the love of his family and fills his home with happiness and laughter. The emotional journey of the protagonist is a testament to the magic of companionship, even in the absence of physical presence.
In a surprise twist, the old man shares a special gift – Archies’ new mascot, AMA, a symbol of a true friend and family member. Archies’ “Naye gifts, Nayi Yaadein” campaign embodies the spirit of Diwali, celebrating the joy, colours, and happiness that come with togetherness.
This Diwali, we invite you to join Archies in creating “NayeGiftsBanayeNayiYaadein” and make your festival even more memorable with the magic of companionship and cherished moments. Archies is committed to spreading love and joy during this festive season.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
