MAM
AR Rahman joins JBL’s new campaign
MUMBAI: Manufacturer of audio solutions, Harman International India, has roped in AR Rahman, as the India brand ambassador for JBL by Harman‘s “Hear the truth” – a multi-year campaign featuring an evolving roster of international musicians.
In the coming weeks and months, Harman will launch its advertising campaign, social media engagement, intended to challenge listeners to “Hear the truth,” a campaign designed to resonate with JBL‘s long-time fans and music lovers, through the artists and songs they adore.
Musicians across genres around the world will be inducted throughout this multi-year campaign. Harman will also re-launch the JBL website (JBL.com) featuring the brand tagline and introduce expanded e-commerce and multilingual capabilities.
Rahman will feature in the campaign highlighting “How AR Rahman listens to AR Rahman”. He joins Grammy Award-winning rock band Maroon 5, rock bands Styx and Night Ranger.
During the course of the campaign, JBL aims to utilise social media channels to share unique behind-the-scenes video content and video shoots with the featured artists.
These engaging clips will showcase the commitment, artistry and vision that the musicians bring to their craft so listeners and fans can “hear the truth.”
Rahman said, “The ‘Hear the truth‘ message from JBL is what I strive to achieve every day and I am proud to be part of this campaign. I‘m very fortunate to have passionate fans who expect exciting music from me – and I sincerely believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment.”
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
