MAM
Aquawhite announces Tiger Shroff as brand ambassador
MUMBAI: Aquawhite one of the fastest growing oral–care brand in the kids’ category from the house of JHS Svendgaard Laboratories Limited (JHS) has announced Tiger Shroff as its brand ambassador.
Commenting on this development, JHS managing director Nikhil Nanda said, “We are extremely happy and overwhelmed to have a youth icon like Tiger Shroff to be associated with our brand aquawhite™. Making kids brush their teeth can be a difficult task for most parents, but with our product range we understand the needs of parents and make the task of brushing a fun and engaging activity without supervision. We are confident that combination of our exciting range of products and Tiger will create a strong connect with kids and their mothers.”
Tiger Shroff commented on his association with the brand by saying, “I am very excited to endorse aquawhite™ a brand which specialises & has keen focus on kids oral care products. As a child, I too found brushing to be a mundane activity, but with the aquawhite™ innovative products available in kids favorite character the narrative will change soon. It will also ease out the pain & discomfort of the parents’ who have to run behind their children every day to inculcate the habit of brushing teeth properly for two minutes twice a day. It`s very important for the new age parents to understand that for a fit body & mind of their children, oral hygiene has to be the no. 1 priority. I wish aquawhite™ a great success in future and hope they win the hearts of children & parents with their range of innovative range of toothbrushes,”
aquawhite™ under JHS Svendgaard brands (a subsidiary of JHS) is the largest licence holder of some of the most prominent kids' characters namely Chhota Bheem, Angry Birds, Peppa Pig, The Jungle Book, Pokemon, PAW Patrol, Shimmer and Shine, SpongeBob Squarepants, Shiva & many more for the kids oral care range. The company had launched concept-based innovative products like FLASHHH & BUDDY BEST toothbrush (2 minutes flashlight-auto off), MUZICA toothbrush (2 minutes music-auto off), WATCHHA toothbrush (2 minutes Sand Timer), Jiggle Wiggle toothbrush, Tiffany toothbrush, Bestie toothbrush, Zig-Zag toothbrush, Fluoride-Free toothpastes in Strawberry, Strawberry Burst, Chill-Gum, Dubble Bubble and Sweet Bubble flavors and Lollipop Tongue Cleaner for all age groups 0-3 years, 3-8 years and 8-12 years.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
