MAM
AppsFlyer appoints Sam Chiu as senior director of marketing – APAC
Mumbai: Global attribution and marketing analytics company AppsFlyer has announced veteran Sam Chiu as its new senior director of marketing, Asia-Pacific (APAC). Chiu will report to AppsFlyer APAC president and MD, Ronen Mense.
In his new role, Chiu will spearhead AppsFlyer’s brand awareness, strategic marketing strategies, and demand generation for the company, driving engagement strategies, supporting the current customer base, and working with high-performing teams across countries. Chiu will relocate to AppsFlyer’s SEAPAC hub in Bangkok, where he will play a critical role in driving the company’s go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.
“Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in APAC but globally,” said Mense. “In a crucial time of AppsFlyer’s expansion, Sam brings in a wide range of experience, having worked at an array of established players in the industry. His role will drive key business goals in the region.”
Chiu brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer’s Southeast Asia-Pacific (SEAPAC) team. His full-stack marketing tech career spans Boston, New York City, and Hong Kong across agencies (iProspect), publishers and ad networks (Microsoft, Yahoo), and B2C & B2B advertisers (DFS/LVMH, SAS), with deep experience driving campaign results for various Fortune 500 firms.
“AppsFlyer is experiencing phenomenal growth, not only in APAC but globally, and I am honored to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer’s dominance in the region,” said Sam Chiu. “AppsFlyer is well-positioned to help marketers transform their businesses, and the mobile marketing industry continues to expand with the use of mobile apps wildly increasing day by day. I am excited about what lies ahead.”
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
