Ad Campaigns
APL Apollo gives “Inner Strength” to team Delhi Capitals
MUMBAI: APL Apollo Tubes Limited entered in the brand communication arena by associating the brand with the most popular sport in the country i.e. cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.
To leverage the association with Delhi Capitals and IPL event in a big way through a 360-degree brand campaign, APL Apollo has appointed ‘The Crayons Network’. The brand plans to use all possible communication mediums to get the best out of this tie-up. Right from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season. Crayons will be responsible for creative, media and Digital responsibilities.
APL Apollo Limited Tubes CMD Sanjay Gupta said on associating with IPL and Crayons Communications, “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”
The Crayons Network president Ranjan Bargotra said, “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is a lot more to come.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
