Brands
AOL launches mobile browsing service
MUMBAI:AOL announced the debut of new mobile information and location services, including a new addition to the industry-leading suite of mobile AOL Search services. The new offering is a mobile browsing service that automatically adapts web pages for mobile screens. The easy-to-use mobile browsing service can be used by wireless subscribers with web-enabled phones.
According to a new survey AOL conducted with the Associated Press and Pew Research Center, 52 percent of adults keep their cell phone turned on all day, everyday, and 40 percent of those aged 18-29 are likely to drop their landline once and for all. The report reveals that more than 30 percent of adults want to search and browse the web from their cell phone, while 47 percent say that mobile maps and driving directions are a “must have” on the next phone they buy.
AOL’s wireless group senior vice president of Products Eric Engstrom said,”We are committed to providing people with easy access to the web’s full range of information, location and communications services wherever they may go. We are pleased to be working with the nation’s leading carriers to provide their subscribers with our complete suite of popular and consumer-friendly offerings. Together, we are making it easy for people to stay connected to friends, family members and colleagues.”
AOL’s new mobile browsing service has been seamlessly integrated into the existing suite of mobile AOL Search services — including web search, shopping search and local search — to make it easy for consumers to navigate the web and find anything they need from their mobile device, according to an official release. Mobile AOL Search Services, including the new advanced browsing services, are available via mobile browser at http://www.aol.com .
The new browsing service also marks the successful expansion of AOL’s alliance with InfoGin Ltd., a pioneer of web to mobile content adaptation solutions. AOL uses InfoGin’s transcoding and content analysis technologies to extend the ease of desktop search and navigation to wireless devices, bringing a wealth of web resources to mobile users’ finger tips.
Also, AOL is bringing its mobile portal services to Sprint subscribers nationwide. AOL’s mobile web portal is a wireless version of the new AOL.com portal (http://www.aol.com). It is a one-stop-shop that gives mobile users easy access to the newly enhanced mobile AOL Search, AIM, AOL Mail and AOL Pictures services as well as AOL’s news, entertainment, sports and weather content.
Sprint subscribers now have full access to America’s most popular instant messaging community via downloadable mobile AIM applications or through the wireless web. Features include presence awareness via the mobile Buddy List feature, IM Forwarding and two-way desktop-to-mobile (IM2SMS) messaging services.To learn more about mobile AOL services available to Sprint subscribers, please go to http://www.aolmobile.com/sprint
In a related announcement, AOL debuted MapQuest’s new web-enabled service making it easier for consumers to access MapQuest.com. Coming soon, MapQuest Navigator will enable consumers to access Global Positioning Service (GPS), turn-by-turn, voice-guided directions on their mobile phones.
Consumers with web-enabled mobile phones can access MapQuest.com by going to http://wap.mapquest.com .MapQuest expects the MapQuest Navigator service to be available through major U.S. cell phone providers later this year. For more information, see http://www.mapquest.com/mobile.
Other services coming soon from AOL include a new mobile pictures upload feature will allow AOL Pictures users (AOL members and AIM users alike) to automatically post photos taken with their mobile device to their AOL Pictures account, regardless of their wireless carrier. The feature will be enabled through the AOL Pictures website ( http://www.aol.com/pictures).
AOL will also introduce mobile blogging capabilities that will enable consumers to automatically post pictures from their mobile device to their AOL Journal or AIM Blog.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
