Brands
Anurag Sharma takes the helm as vice president of marketing at BHIVE Group
Mumbai: The marketing landscape is poised for transformation as Anurag Sharma, a seasoned visionary with a trail of accomplishments, assumes the pivotal role as the vice president of marketing at BHIVE Group.
Sharma ‘s journey to this esteemed position is marked by unwavering dedication and a propensity for delivering exceptional results. Having steered the comprehensive branding and marketing strategies for BHIVE Workspace in his previous role, Sharma’s influence has already been etched into BHIVE’s brand narrative.
“Every night spent strategizing, every idea nurtured, and every challenge overcome has led to this moment,” Sharma shares. His new role is a recognition, and an emotional embrace of the relentless effort poured into his marketing journey. With his promotion, Anurag’s responsibilities have expanded to encompass BHIVE Workspace, BHIVE Alts, and BHIVE Capital – a trio of entities poised for innovation and growth.
His mission now is to architect and drive pioneering marketing strategies that reinforce brand identity and catalyse growth. Anchored by an exceptional team of professionals, he champions a culture of innovation, synergy, and excellence that propels BHIVE Group beyond conventional marketing norms. “Innovation, pushing boundaries, and harnessing emerging trends are our compass to new frontiers,” Sharma affirms. As he leads the marketing initiatives across BHIVE Group’s diverse portfolio, Anurag is on a mission to realize the ambitious dreams of the BHIVE Group, aligning efforts with the founder to bring the future into sharper focus.
With three pivotal pillars of his vision – Customer centricity, Innovation and Adaptation, and Sustainable growth, Anurag aims to establish a robust foundation for enduring expansion while prioritizing relationships and aligning growth strategies with innovation and advancements.
With a portfolio that spans software engineering, strategy consulting, entrepreneurship, and content creation, Anurag brings a unique blend of technical prowess, strategic vision, and audience understanding to his role.
“As I step into this role, I carry not just expertise from my previous ventures, but the insights, inspirations, and learnings from every individual I’ve collaborated with,” Sharma reflects. Rooted in a belief in the power of human connection, he is committed to guiding and mentoring the next generation of marketers.
Sharma’s journey as vice president of marketing at BHIVE Group reflects not just his past endeavours but a promise of an innovative future. With a vision that encapsulates BHIVE’s core values and a passion for driving growth, Anurag is set to redefine the marketing landscape one ground-breaking strategy at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
