MAM
ANSHUMAN MISRA IS NEW PRESIDENT OF SHOWT
Showt Limited, the creators of Showt (“Shout”), the world’s instant global voting platform, having its global launch Q1 2021 in India, has announced that Anshuman Misra will become President of Showt Limited, starting today.
Anshuman is joining Showt after eight years at Hike, where he most recently was Vice President of Operations (Product, Growth, and Engineering).
Said Showt CEO, Michael March: “We are thrilled to welcome Anshuman to our team. His 17 years of deep tech and commercial experience in leading roles at Hike, Spice Digital, IBM, and Microsoft will be instrumental in helping us quickly to scale Showt to everyone with a mobile phone in India and then the world.”
March continued: “Anshuman’s proven ability to drive strategic growth in digital consumer products through product innovation, NLP and AI, will greatly contribute to Showt’s partner and consumer offering and growth worldwide.”
Misra said: “I'm immensely excited about the potential of Showt to give everyone an equal voice in over 65 languages worldwide. Everybody, anywhere on the planet, heard instantly. Showt has simplified this in an incredibly innovative, unique way that makes it truly global. Imagine the common man in India being able to interact with Indian and international public figures in their own language! That was why, when I was asked to join the Showt team, I couldn’t resist.”
Headquartered in Dublin, Showt Limited is the creator of Showt, a powerful new way for Brands to connect with their Consumers, for Stars to connect with their Fans, for Politicians to connect with their Voters. The Showt platform allows people everywhere, across all devices, the opportunity to quickly express and share a positive or negative opinion about public figures, brands, organizations, music, film, television and have their opinions be aggregated, replied to, and reported on worldwide.
Four and a half billion people – anyone internet-connected – can Showt Yes or No from launch day. Downloading and registering is not required but is encouraged. Showting happens on the Showt app, in Showt widgets placed in news articles and on sports and entertainment websites and at Showt.com.
Every time you Showt you get a ShowtBack if posted from the Showtee, so you feel heard and cared about. Before Showt the average citizen had lots of opinions that went unexpressed because they had no way to be heard (especially if their language wasn’t English). Showt is a real-time, 24/7 megaphone for the 99.99% to be heard, counted, replied to, and remembered.
Everybody is busy. Showting only takes seconds. It’s easy and fun. Imagine a polling company that doesn’t just reach out to a limited sample but stands ready to take anyone’s opinion on everything, all the time, with anonymity and bot control. Showt shows the way.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
