Ankit Desai rejoins Marico as media & digital marketing head

Mumbai: Disney+ Hotstar’s former executive Ankit Desai has joined Marico as head – media and digital marketing (India & global centre of excellence). 

Desai had quit the FMCG major in 2019 to join Disney+ Hotstar as vice president and head – product revenue strategy (entertainment). He spent close to three years at the streaming platform. 

Armed with nearly 18 years of professional experience, Desai is a media professional with expertise in digital marketing, strategic media planning/buying and revenue strategy. 

He joined Marico in March 2011 as media manager before getting elevated as group media manager – India in 2014. Before Marico, he was with NDTV, where he was in charge of marketing, communication, and brand management. He has also worked with GroupM as media planner and with Dainik Jagran as ad sales executive.

Desai has completed his PG in advertising from Symbiosis International University in 2006.