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Anirban Mozumdar joins TBWAIndia as chief strategy officer
MUMBAI: TBWAIndia announced the appointment of Anirban Mozumdar as its chief strategy officer. Anirban brings with him nearly three decades of expertise in branding, advertising and communications, further strengthening the agency’s reputation for delivering disruptive brand strategies and experiences. He will report to TBWA India CEO Govind Pandey.
Anirban’s 28-year career spans diverse roles – account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s ‘Surprising Whiteness’ across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally.
He also transformed chlorophyll into a full-service consultancy. Most recently, as Havas India’s chief strategy officer, he led brand strategy for major clients like Reckitt and Burger King. Inherently aligned with TBWA’s disruptive spirit, Anirban brings a sharp, future-facing lens to brand strategy, helping businesses lead with purpose and clarity.
“Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data‑driven insight with creative thinking. I’m thrilled to welcome Anirban as our chief strategy officer. His strategic acumen will help TBWAIndia push boundaries and deliver disruptive, results-driven work for our clients,” said Pandey.
Speaking on his new role, Anirban said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepening our relationships and bringing my recent experience on technology brands and brand consulting to build reputation through results.”
Beyond work, Anirban is a closet poet and an amateur crooner. He loves etymology, language and starts each morning with Wordle.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
