MAM
Animeta & Technopak team up for ROI-driven influencer marketing
Mumbai: Animeta and Technopak proudly announce their strategic collaboration, uniting Animeta’s tech-data-enabled influencer marketing prowess with Technopak’s three-decade-long expertise in management consulting within the Indian sub-continent. In this collaboration, Technopak will spearhead client acquisition efforts for Animeta Brandstar. Meanwhile, Animeta Brandstar will take charge of executing campaigns efficiently, ensuring optimal outcomes.
Animeta Brandstar revolutionizes influencer marketing with advanced tech, empowering brands to run precise campaigns with ideal creators. Prioritizing ROI and performance metrics, it provides invaluable insights for refining influencer marketing strategies effectively. Essentially, Animeta combines advanced technology with managed services for holistic campaign planning, execution & tracking. The ‘Animeta Verified Program’ ensures expert creator curation, enhancing video commerce skills. Streamlined processes include creator selection, production oversight, and seamless interaction with consumers using short-links and auto-chat tech. Integration with e-commerce platforms ensures smooth transactions and real-time performance assessment.
Animeta founder Anish Mehta shared his excitement, “It’s all about right ‘Collabs’ in the Creator Economy. Partnering with Technopak, a top management consulting firm, is one such exciting ‘Collab’ for Animeta. Combining our tech-data platform with Technopak’s market expertise & access will enable us to provide impactful influencer marketing & creator commerce solutions to brands, while delivering tangible ROI for their investments through the creation of near-term sales & long-term value”.
Founded on the philosophy of “concept to commissioning,” Technopak forms strategic partnerships with clients, aiding them in identifying high-value opportunities, overcoming critical challenges, and fostering robust, high-growth business models. Leveraging the collective expertise of over 85 professionals, Technopak specializes in consulting, M&A and marketing partnerships across sectors including retail, consumer products, fashion (textile and apparel), food services and sustainability.
Technopak president & managing partner Saloni Nangia articulated her enthusiasm, “At Technopak, our core commitment is empowering businesses with innovative solutions driving growth & we’re on the constant lookout for progressively disruptive solutions which can create long-term business impact. Our collaboration with Animeta underscores this dedication, as we integrate Animeta’s advanced tech-data platform into our service offerings at Technopak. Together, we aim to deliver unparalleled value and measurable results across retail, consumer goods, fashion and services sectors.”
The collaboration between Animeta and Technopak signifies a synergy of expertise and innovation, poised to drive substantial value and measurable outcomes for businesses across various industries.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
