Ad Campaigns
Anil Kapoor & Arjun Kapoor team up for Licious’ new campaign
Mumbai: Online meat delivery startup Licious has launched a new campaign highlighting all the fuss that meat and sea-food lovers indulge in while choosing what to eat. The brand which specialises in meat and seafood has roped in the winsome combo of Bollywood actors Anil Kapoor and Arjun Kapoor for the campaign.
Created by advertising agency Tilt, the two films feature the uncle-nephew bonding over cooking while sharing their favourite meat-based dishes. The commercials highlight the convenience, safety and hygiene of meat being offered by the company, which operates on a farm-to-fork model. It entices users to download the brand’s app to partake in a fresh-from-the-sea fish and tender meat experience.
The natural camaraderie between the actors, coupled with their distinct signature styles and dialogues makes for an interesting watch, while delivering the brand message across effortlessly. The first film portrays the senior Kapoor trying his hand at cooking, frying fish to the tune of some of his memorable songs, while the second film has his nephew donning the chef’s hat.
Licious’ chief business officer Meghna Apparao said, “We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best – every single time. Licious is a brand created by the meat lovers for the meat lovers. It is a delight to see Anil Kapoor & Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaz that understands another.”
Sharing his take on the campaign, actor Anil Kapoor said, “I had such a great time working on the films! Good food and great culinary experiences – I could not really ask for a more enjoyable way of spending my time. And just like with food, this experience was made even better in Arjun’s company, so it was a win-win situation for me! I am super impressed with all the good work that Licious is doing in disrupting the meat & seafood ecosystem of the country. It is truly heartening to see the impact of their transformative work and I’m happy to be a part of their story.”
Arjun Kapoor added, “I am delighted to be associated with the brand Licious. The high-octane, positive energy is palpable on the set. I had a great time collaborating with Anil chachu and I hope people will enjoy the ad film as much as we did shooting for the same.”
The campaign, which went live on Thursday, will be promoted across television, digital and social media platforms.
The pandemic-led disruption last year gave a boost to online meat buying, prompting the Bengaluru-based startup to go beyond metros and also start operations in smaller cities this year, including Jaipur, Coimbatore, Kochi, Puducherry, Vizag and Vijayawada among other cities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
