MAM
Anil Agarwal embraces Ghibli AI trend, showcasing digital innovation
MUMBAI: Vedanta Ltd. chairman, Anil Agarwal, has joined the viral Ghibli AI trend, aligning himself with global figures such as Elon Musk, Sam Altman, and Assam’s chief minister, Himanta Biswa Sarma. His participation brings an Indian corporate head into the evolving digital landscape.
Vedanta has long championed a tech-driven, digital-first approach, leveraging automation and innovation to enhance efficiency and operational excellence. Now, engaging with this AI-powered trend, Agarwal said, “Today the youngsters in my office were trying a new feature on Chatgpt jisse Ghibli-style art banta hai. So, I asked them to make one for me too. Zamana toh AI ka hi hai and I have started using it recently. It comes up with such amazing results.”
Beyond its own operations, Vedanta actively promotes technological advancements, integrating AI and automation while fostering innovation across industries. The company’s commitment extends beyond business, embracing cultural and digital shifts that shape the future.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
