MAM
Angel One launches #AzaadiKaRaasta campaign for financial independence
Mumbai: Angel One Ltd, a fintech player, focused on empowering individuals on their financial journey, launched its Independence Day #AzaadiKaRaasta campaign. The campaign features an impactful social-first approach that illustrates the journey towards financial freedom. The campaign celebrates the journey as much as the destination, acknowledging the effort, determination and perseverance required to gain control over one’s financial future.
Angel One’s vision is to empower individuals by making financial independence an achievable goal for everyone. The #AzaadiKaRaasta campaign is a testament to this vision, honouring the relentless pursuit of financial freedom. Through this initiative, Angel One aims to inspire and support individuals on their journey, acknowledging that every step towards financial empowerment is a milestone worth celebrating.
Highlighting this unique campaign’s objective, Angel One Ltd chief growth officer Prabhakar Tiwari commented, ”At Angel One, we are dedicated to empowering individuals to take control of their financial future. Our campaign, #AzaadiKaRaasta, is crafted to connect with people from all walks of life, regardless of age, profession or experience. By advocating for smart investing across a diverse range of financial products, we aim to equip every Indian citizen with the tools and knowledge necessary to achieve true financial freedom. This campaign honours the collective efforts of those striving for financial independence and contributing to the nation’s brighter future.”
The film begins with a narration on the universal quest for financial freedom, showcasing diverse individuals on their path to financial independence. Through compelling visuals, it underscores the dedication and hard work needed to achieve this goal, highlighting scenes of people studying markets, making investments and celebrating milestones. The narrative emphasizes that financial independence requires persistent effort and smart decisions, concluding with a salute to those who strive for it, positioning Angel One as a supportive partner.
The #AzaadiKaRaasta campaign embraces a comprehensive, multi-platform strategy, leveraging cutting-edge digital tools and creative approaches—including influencer collaborations and social media engagement, to captivate and connect with a diverse audience.
Embed link: https://www.youtube.com/watch?v=RPcR9Yj1pLA
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
