MAM
Angel Broking launches “Smart Sauda” campaign to promote Angel iTrade Prime
Mumbai: Angel Broking, one of the largest full-service digital broking firms, recently launched its new campaign ‘Aage Badhne ka Smart Sauda’. The campaign offers the Smart Choice of Angel iTrade prime against perceived stock investment related barriers, such as high brokerage fee, hidden charges and messy digital experience. Angel iTrade Prime offers its clients an opportunity to avail full suite of broking services including basic research and advisory, absolutely free.
The comprehensive 360* brand campaign aims to leverage the quirky nature of the creative idea. The marketing campaign is built around digital first approach to target the millennials, primarily in tier 2 and tier 3 cities. The video creatives will be promoted on YouTube, as well as on the new emerging channels like TikTok & leading OTT platform such as Jio TV. Further, the communication will be amplified on Social Media and on-ground activation.
Sharing his thoughts on the brand campaign, Mr. Prabhakar Tiwari, CMO, Angel Broking Ltd., said, “Angel Broking exists to navigate new age India to meet their financial dreams. At Angel Broking, we are experiencing a rapidly growing demand for our flat brokerage offering from the millennial audience, particularly in tier 2 and tier 3 cities. Our customers have strong digital maturity, as they seek an uncomplicated, self-service investment experience. Our new campaign “Smart Sauda” is designed around young India’s aspiration to transform their lives.”
Speaking on the launch of the campaign, Vinay Agrawal, CEO, Angel Broking Limited, said, “With the launch of ‘Smart Sauda’ campaign, we aim to promote iTrade Prime that combines affordable pricing, cutting edge technology and end-to-end broking services, thus empowering customers to trade ‘smartly’. By slashing the brokerage charges to zero, we intend to promote equity investments as a preferred avenue for retail investors pursuing a long-term growth asset class.”
Angel Broking Ltd., a full-service digital broking house has transformed the way retail trading is done in India and offers an extensive range of financial solutions. Be it providing services like easy to understand user interface for mobile applications and desktop platforms or opening an account within 5 minutes, with just a single click KYC, Angel Broking constantly works to optimize efficiencies of its platform across stages of designing, execution and acquiring customers thereby living up to the promise of being the right choice for new-age traders and investors.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
