MAM
Ananda Dairy launches awareness campaign for packed paneer
MUMBAI: Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer. Conceptualized as an educative campaign the brand aims to highlight the purity and quality offered by a packed paneer as compared to an easily available loose paneer.
Through this campaign, Ananda is more focused on creating awareness vital elements that a consumer needs to keep in mind while purchasing a product such as paneer. Being a rich source of protein, Paneer is filled with essential minerals such as calcium and magnesium. The quality of this product, therefore becomes equally proportionate to the heath of the individual consuming it.
Ananda Group founder and chairman Radhey Shyam Dixit said that households prepare a variety of culinary dishes, snacks and confectionaries. “Unfortunately, many consumers are not aware of the unfit quality of the loose paneer readily available in the market. At Ananda, we value our customers’ health and choice; and therefore have initiated this campaign to educate them about making the right choice while purchasing paneer. Furthermore, promote the goodness of fresh and packed paneer amongst the millennials and adults of our country,” he added.
Focused at spreading awareness, Ananda is running a 360-degree campaign and will be publishing advertisements in regional newspapers and billboards along with educational jingles at radio channels in its key Northern India cities of like Uttar Pradesh, Uttarakhand and Delhi/NCR.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
