Amway forays into skincare market, launches cosmetic brand

NEW DELHI: Leading FMCG firm Amway India today announced its foray into the Rs 3,250 million skincare market with the launch of cosmetic brand Attitude and has signed Diya Mirza as the brand ambassador.
 
 
According to a statement, Attitude will be sold exclusively through Amway’s 4,00,000 distributors spread across the country, Amway India MD and CEO William S Pinckney said after launching five products under Attitude brand – cleanser, toner, moisturiser, face wash and sunscreen lotion here.
 
 
Amway India, a wholly-owned subsidiary of $ 6 billion Amway Corp, expects 10 per cent growth by the end of the present financial year current with the trend continuing next year too.