MAM
Amitabh M. takes the sales reins at Punjab Kesari Delhi Group
MUMBAI: Punjab Kesari Delhi Group has roped in Amitabh M. as its new national sales manager — a move that signals serious intent in the ever-competitive media sales space. With nearly three decades of navigating the media maze, Amitabh steps in armed with a résumé packed with big names, bigger targets, and a reputation for delivering results.
Before this, he was AVP – business development at Picta Solutionz, and has clocked stints at top-tier players like Times Internet, ABP Digital, Hindustan Times, Outlook Publishing, Indian Express, and more. From digital wizardry to old-school ad hustle, Amitabh has sold it all — display, programmatic, native, sponsorship IPs, and brand solutions.
Known for his knack for building lean, mean revenue machines, he also brings deep expertise in team management, forecasting, and concept selling. For Punjab Kesari, it’s a clear signal: it’s not just about selling space — it’s about owning the marketplace.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
