MAM
Amitabh Bachchan signs on as Cello brand ambassador
NEW DELHI: Home essentials manufacturer Cello Group has roped in legendary actor Amitabh Bachchan as its brand ambassador. The brand’s objective with the partnership is to enhance and build consumer connect across different markets, and to strengthen its market presence.
The actor will be seen endorsing the brand's extensive catalogue of products across social media platforms. Big B will be part of different digital campaigns to showcase Cello’s commitment to improving people’s lives through the best affordable goods in various categories.
The association with Bachchan, a popular icon of the Indian film industry, and Cello’s concerted digital media strategy is aimed at gaining traction with young millennials while also staying true to its existing customer base.
Cello Group director Gaurav Rathod described the new partnership a “winning combination” that will help the brand connect better with consumers cutting across demographics. “There is no other brand ambassador who has appeal across different age groups, everybody can relate to the persona of Amitabh Bachchan. The central idea is to highlight the importance of using credible, reliable, and durable products,” he added.
Cello, a common name in Indian households, is one of the leading processors of household consumer goods and supplies its wide range of products to retail stores across the country. It manufactures home appliances, glassware, plastic and steel houseware, air coolers, cleaning products and furniture. The company recently re-entered the stationery segment, five years after it sold its Cello Pens business to France’s BIC group.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
