Ad Campaigns
AMD introduces new fun TVC for Ryzen AI Pro Series processors.
MUMBAI: Chip maker AMD has fabricated a new TVC to push its Ryzen AI Pro Series processors. The messaging: these processors offer unparalleled speed, performance, and AI capabilities designed for the B2B cohorts of IT teams, finance teams, and CEOs. The tagline: BusinessesLoveAMD.
Keeping office dynamics as the central theme, the TVC follows a storytelling format focusing on everyday challenges of professionals. Giving it a fresh and creative outlook and turning a traditionally mundane topic into an engaging and exciting one.
Production house The Yellow Shutter is the agency behind the film.
“At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today. The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen AI Pro Series processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.” said AMD India director marketing Mukesh Bajpai.
“We made this film for AMD to connect with the right audience and tackle the right problem,” said Social Panga co-founder Gaurav Arora.
The story is told from the stakeholder’s point of view, aiming to offer a solution that truly resonates. Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that.
“The making of this film has been quite a fulfilling journey. A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD’s #BusinessesLoveAMD campaign to life,” added The Yellow Shutter business head Dilpreet Sandhu. “With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our director, Jeet Lotia, to produce something truly unique!”
Link to campaign – https://www.instagram.com/p/DDZRw9gt6ix/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
