MAM
Amazon Prime Video appoints Vishal Shrivastava as sr digital marketing manager
NEW DELHI: Vishal Shrivastava has joined Amazon Prime Video as senior digital marketing manager. In his new role, he will be responsible for brand and content marketing for the OTT platform’s originals and movies, while also spearheading the company’s digital growth.
Shrivastava was previously with Madison Communications, where he served as business director from May 2019 for a period of close to two years.
Prior to that, he was associate director – digital at Dentsu International and acted as business lead for ITC’s personal care business, Standard Chartered Bank, Total Lubricants and Mattel Toys.
He has also had stints at Wavemaker, Cheil Worldwide and Omnicom Media.
With a decade’s experience in digital marketing, Shrivastava has worked with industries across the board like FMCGs, media and entertainment, BFSI, consumer durables, tech and airlines.
His key focus areas are audience strategy, programmatic, media effectiveness measurement, and full-funnel optimisation.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
