MAM
Amazon Prime Video appoints Vishal Shrivastava as sr digital marketing manager
NEW DELHI: Vishal Shrivastava has joined Amazon Prime Video as senior digital marketing manager. In his new role, he will be responsible for brand and content marketing for the OTT platform’s originals and movies, while also spearheading the company’s digital growth.
Shrivastava was previously with Madison Communications, where he served as business director from May 2019 for a period of close to two years.
Prior to that, he was associate director – digital at Dentsu International and acted as business lead for ITC’s personal care business, Standard Chartered Bank, Total Lubricants and Mattel Toys.
He has also had stints at Wavemaker, Cheil Worldwide and Omnicom Media.
With a decade’s experience in digital marketing, Shrivastava has worked with industries across the board like FMCGs, media and entertainment, BFSI, consumer durables, tech and airlines.
His key focus areas are audience strategy, programmatic, media effectiveness measurement, and full-funnel optimisation.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
