Ad Campaigns
Amazon Pay thanks unsung Covid heroes in new campaign
New Delhi: Amazon Pay announced the launch of UmmeedKeChehre – a digital-led campaign to salute the unseen and unsung heroes of the ongoing pandemic who continue to work tirelessly to help and support others.
The campaign unfolds with a digital film that captures the extraordinary efforts and commitment of individuals and groups, including the frontline staff, lab technicians and lesser-known heroes like drivers, watchmen and many more who are selflessly doing their best for the society and people.
Speaking about the campaign, Amazon Pay India, CEO, Mahendra Nerurkar said, “UmmeedKeChehre, is our digital campaign to thank lakhs of Covid heroes for their commitment and aims to spread a strong message of positivity and hope during these tough times. It salutes the spirit of hope that is being exemplified by these ordinary folks through their extraordinary acts of serving and caring for people and communities.”
As part of the campaign, people can pay gratitude towards Covid heroes by making donations through the partner NGOs’ Milap, Give India, Akshay Patra, Help Age, Humanity for Habitat, or also have an option to or share an Amazon Pay digital gift card as a gesture with their Covid-19 heroes. The campaign runs across multiple media channels to connect and encourage people to join the movement and share a ‘Thank you note’ for their Covid Hero on their own social media channels using #PayYourRespect.
The company said it is also enabling procurement, airlifting, local transportation and seamless delivery of critical medical equipment to hospitals and communities where it’s needed the most. “We have scaled up relief efforts for our employees and their families too, including access to medical infrastructure and other supplies, quarantine facilities, financial support, and more. Further, we have committed to provide vaccination support for our employees, sellers, partners and their dependents; and our on-premises vaccination camps are functional for employees and associates across multiple cities,” said the company.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
