Ad Campaigns
Amazon India urges to #DeliverTheLove this Raksha Bandhan
MUMBAI: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign,
#DeliverTheLove as a reminder of what is really important for Raksha Bandhan.
Conceptualised by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film beautifully captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes Print, OOH, Digital and Radio.
Commenting on the launch of the campaign, Amazon India Spokesperson: Rakhsha Bandhan is a beautiful festival which celebrates a unique bond between a brother and sister. With our fast paced lives, relationships end up taking a back seat. With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.
Ogilvy executive chairman and creative director Pirush Pandey said : This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.
Ogilvy & Mather India CEO Kunal Jeswani added, “Amazon has everything going for it. A wide selection of products, great quality and customer-friendly service. While it’s obviously a great place for India to shop, it’s also become the natural choice when you want to send someone a gift. Some festivals like Raksha Bandhan, however, are a little different. Nothing can replace the joy of a brother and sister meeting on Raksha Bandhan. There is a magic there that should never be replaced by anything. Coming from a brand, that is a beautiful, brave statement.”
Ogilvy Bangalore, ECD Mahesh Gharat said, “With this campaign, brand Amazon has taken a higher ground. This is an example of brand courage, where an online shopping brand says that sending a gift is not the same as going and giving it yourself.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
