Amazon Great Indian Festival to begin October 8 with festive deals across categories

NEW DELHI: Amazon is bringing back its festive shopping rush, with the Amazon Great Indian Festival 2026 set to begin on 8 October.

The annual sale will feature deals across smartphones, electronics, televisions, fashion, beauty, home appliances, groceries and everyday essentials, with Amazon promising some of its lowest prices of the year across crores of products.

Prime members will get up to 10% extra savings during the sale, while customers can also avail a 10% instant discount on eligible SBI Credit and Debit Card transactions and EMI purchases.

The festival will feature several deal formats, including Blockbuster Deals, Top 100 Deals, Mega Deals and 8 PM Deals. Shoppers can also use offers such as Buy More Save More, Exchange Mela, Sample Mania and Amazon Combos, alongside No Cost EMI and exchange offers across categories.

Saurabh Srivastava, vice president, Amazon India, said the Great Indian Festival would bring together customers, sellers and brands as the country enters the festive season.

“The Amazon Great Indian Festival celebrates the spirit of Indian festivities by bringing together customers, sellers and brands for the country’s biggest shopping celebration,” said Amazon India vice president Saurabh Srivastava.

He added that customers across Bharat could expect the lowest prices of the year on crores of products, along with new launches and a broad mix of premium and value products. Delivery options will range from minutes and hours to same-day and next-day delivery.

From smartphones to everyday essentials

The sale will cover a wide range of categories, with major brands expected to bring new launches and festive offers across smartphones, electronics, TVs, fashion and beauty, kitchen and outdoor products, home décor, appliances and everyday needs.

Prime members will also get access to a festive line-up of titles on Prime Video, including Originals across genres and languages.

Amazon is also entering the sale period with an expanded logistics network. The company said it has created more than 160,000 seasonal work opportunities across its India operations network, covering 400 cities, including tier 2 and tier 3 locations.

Ahead of the festive season, Amazon India has added 20 fulfilment centres, six sort centres and 150 last-mile delivery stations as part of its biggest-ever operations network expansion.

The company said its seller base in India has crossed 20 lakh, with more than three lakh sellers joining the platform over the past year.

Amazon said its delivery network can now get tens of thousands of products to customers within minutes or a few hours, more than one million products on the same day and over four million products the next day, alongside millions of products eligible for Prime Delivery.

Its ultra-fast delivery service Amazon Now is currently available to millions of customers across more than 60 cities. The service is also present in non-metro markets including Jalandhar, Tirupati, Warangal, Dharwad, Vellore and Berhampur, and Amazon plans to expand it to 100 cities before Diwali.

Customers can use Amazon Now to shop for groceries, fresh produce, frozen foods, beverages, household essentials, personal care products, fashion and beauty items, small appliances and home and kitchen products.

With the Great Indian Festival opening on 8 October, Amazon is combining festive discounts with expanded delivery infrastructure as online retailers gear up for one of India’s biggest shopping periods of the year.