MAM
Aman Srivastava steps down as SonyLIV marketing head
Long-time executive exits after leading digital business marketing since 2015.
MUMBAI: When the credits start rolling on a long and successful chapter, even seasoned marketers know it’s time for the next scene. Aman Srivastava has stepped down as senior vice-president and head of marketing for the OAP digital business at SonyLIV, part of Sony Pictures Networks India, according to sources. Srivastava had been associated with the network since 2015. In his most recent role, he led marketing for SonyLIV and oversaw its digital business. This marked his second stint with Sony Entertainment Television.
Before rejoining Sony, he served as head of marketing for the youth and movie channel business at The Walt Disney Company in India. His earlier experience includes roles as Director of marketing for international markets and syndication at Viacom18, along with marketing positions at Turner International India and Zee Telefilms. He began his career in media planning at Mediacom.
Over nearly a decade at SonyLIV, Srivastava played a key part in shaping the platform’s marketing strategy during a period of rapid growth in India’s streaming space. His departure marks the end of a significant innings in one of the country’s competitive digital entertainment battles.
From media planning to steering SonyLIV’s brand voice, Aman Srivastava has enjoyed a well-scripted career in Indian television and streaming. As one chapter closes, the industry will be watching to see where this seasoned storyteller heads next.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
