MAM
Alpenliebe forays into fruit candy segment
NEW DELHI: Alpenliebe, one of the most popular confectionery brands in India, has forayed into the fruit candy segment with the launch of Alpenliebe JuiCyfills. Alpenliebe JuiCyfills is a value-added proposition in the fiercely competitive fruit candy segment. The new launch would be supported by a TVC which builds on the brand promise of ‘bringing hearts closer’, but with a splash of ‘Shararat’ (mischief).
Perfetti Van Melle India MD Rajesh Ramakrishnan said, “We take immense pride that Alpenliebe has delighted Indian consumers for over 25 years with its innovative offerings and heart-warming campaigns. We believe this offering will continue our mantra of bringing innovative, enjoyable products to the Indian consumer. We are excited to enter into the fruit candy segment that will offer consumers a differentiated juicy experience like never before.”
Perfetti Van Melle India director marketing Rohit Kapoor said, “With this launch, Alpenliebe enters the fruit candy segment and unlocks a huge growth opportunity for the brand. Alpenliebe JuiCyfills is a unique liquid-filled candy with fruit juice content and Vitamin C. In these testing times, Vitamin C has increased importance since it helps build immunity. As a brand, Alpenliebe has always focused on bringing hearts together and adding moments of togetherness around everyday gestures among families. The product’s fruitiness lends a sense of mischief which has been integrated with the brand purpose in the TVC. The launch would be supported with a 360 degree campaign across traditional, digital mediums, sampling and modern trade activation.”
McCann – New Delhi ECD and creative head Kapil Batra said “Alpenliebe, has always been about fun and family. So, for creating communication for Juicyfills, the latest offering from Alpenliebe, we were looking something that’s consistent with the brand personality but yet unique. And that’s how we landed on ‘shararat ka phal meetha bhi hota hai’. The ad film shows how Alpenliebe Juicyfills sparks an act of mischief that ends up bringing the dada- dadi together.”
The candy is a delicious offering with liquid filling inside that reminds one of the luscious fresh fruits. Developed with state-of-the-art technology, the candy contains fruit juice content & Vitamin C and promises a “juicy-filled” experience to the consumer. Packed in attractive colours of yellow and orange the candies are available in Mango and Orange flavours respectively.
It would be available in neighbourhood stores across the country and is priced at Re 1. In addition to the one-rupee pack, the product would be available in an attractive assorted pack at Rs. 50/- in select modern trade stores.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
