Brands
Alpenliebe turns sour moments sweet with ‘Meetha Bolo’ campaign
INDIA: Alpenliebe has rolled out a new campaign, ‘Alpenliebe Kholo, Meetha Bolo’, pitching its signature caramel sweetness as a salve for hurried tempers and hasty words. The film, released by Perfetti Van Melle India, leans on the idea that a simple gesture and a softer tone can defuse everyday friction.
Set at a child’s birthday party, the ad follows a young guest whose careless remark sparks an awkward moment. A timely Alpenliebe, however, takes the edge off. As he savours the caramel, his tone shifts from curt to kind, a sweet intervention that steadies the mood.
Perfetti Van Melle says the campaign reflects how small conflicts easily escalate in a fast-paced world, and how a touch of sweetness can reset the emotional temperature.
Perfetti Van Melle India marketing director Gunjan Khetan, said the brand wanted to champion “small yet powerful shifts” in how people speak during tense moments. “Conversations today often get strained, but a little sweetness can transform them and create space for warmth and togetherness,” he said.
Running across TV, digital and social media, the campaign builds on Alpenliebe’s long-held positioning since its 1995 launch: indulgent taste paired with gentle connection and now, the promise that even bitter words can melt.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
