MAM
Almonds Ai onboards Ramdas Rajamani as MENA region’s business head
Mumbai: Almonds Ai, a leading provider of B2B loyalty and channel partner engagement solutions, has appointed Ramdas Rajamani as director based out of Dubai.
In his role, he will lead the company’s operations across the Middle East and North Africa (MENA) region. He will leverage his extensive experience to drive the company’s expansion in the MENA region, focusing on developing and implementing strategies to strengthen partnerships and maximise channel engagement.
He began his journey with SONY Middle East & Africa, where he pivotally launched and established VAIO as a successful brand across the region. His ability to build robust networks of distributors, dealers, and merchandisers has been a key factor in his success.
With experience spanning more than three decades in industries such as consumer durables, appliances, pharmaceuticals and telecommunications across growth, strategy, and management, Ramdas’s foresight and leadership prowess are poised to propel the company’s growth initiatives forward, positioning Almonds Ai as frontrunner in innovation.
Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The appointment of Ram is a significant milestone for the company as it brings together cohesive strategic leadership to Almonds Ai team. His wealth of knowledge and proven track record in brand establishment and market penetration make him the perfect fit to lead our operations in the MENA region. We are confident that his strategic insights and expertise will propel us to new heights in this important market.”
Commenting on his appointment, Ramdas said, “I am honored to join the Almonds Ai team and contribute to their mission of revolutionizing the B2B loyalty and channel partner engagement landscape. The MENA region presents immense growth opportunities, and I look forward to leveraging my experience and Almonds Ai’s cutting-edge solutions to empower businesses and drive sustainable success across the region. Together, we will build strong, lasting relationships and unlock fame and growth for the brands we serve.”
Ramdas holds a master’s degree in business administration from the Institute of Technology & Management highlighting his expertise in growing and running enterprises.
Brands
Charles Leclerc joins L’Oréal Paris as global face for Men Expert rangeÂ
The Ferrari star teams up with former partner Carlos Sainz in a fresh grooming era
PARIS: After a month-long drought of Formula 1 action, fans have finally been given a reason to celebrate as Ferrari’s golden boy, Charles Leclerc, joins the ranks of the beauty world. L’Oréal Paris has officially confirmed the Monegasque driver as their newest global brand ambassador, specifically fronting the Men Expert line.
The move is a strategic masterstroke for the brand. Historically, the beauty industry has found the male demographic a difficult corner to turn, but Leclerc offers the perfect blend of high-performance grit and Mediterranean elegance. He follows in the footsteps of his former teammate Carlos Sainz, who is already a face for the company’s hair care range. Having both icons under the same roof is a delightful reunion for fans who have missed the pair’s chemistry since their days together at Scuderia Ferrari.
L’Oréal Paris global brand president Delphine Viguier-Hovasse said that Leclerc represents a new generation of men who balance strength with vulnerability. This sentiment was echoed by those within the racing camp who see the partnership as a natural fit for a driver who spent his life in the spotlight of Monte Carlo.
As the paddock prepares to descend upon Florida for the Miami Grand Prix, the timing could not be better. While the “Carlando” duo may be competing for different points on the track these days, they are now officially teammates in the grooming aisle. It seems that whether he is hitting an apex or a photoshoot, Leclerc is proving that looking the part is just as important as being the fastest man on the grid.
With the 2026 season reaching a fever pitch and the glamour of Miami just around the corner, Leclerc’s new role adds a polished finish to his already stellar portfolio. As the lights go out on the next race, the Ferrari star will be looking to prove he has the substance to match the style.
