Alliance wins media mandate for ibibo

MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia.

Alliance director Arshad Nizam said, “DotCom are the future of consumerism and hence it is important to have an edge on the business model. ibibo will be a great client to work with since they have various verticals and have a clear plan of being a clear leader in each one of them.”

ibibo president Sanjay Bhasin said, “We needed a partner on board who would be involved with the brand and think beyond regular campaigns. We saw Alliance as a partner who was aligned with our thought process and were ready with aggressive strategies across mediums, which are required to build the relevant traffic for our sites.”

Business director on the account Swati Saini added, “It gives us great pleasure to see them place immense faith in Alliance advertising. We are looking ahead to this partnership and are certain that our planning strategies and models will take the brands to leadership positions in years to come.”