MAM
Ad platform POKKT appoints Wahab as VP
MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers. Abdul will report to POKKT’s COO & CO-founder, Vaibhav Odhekar.
“Abdul has vast experience in digital advertising operations, delivery and optimization will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO & CO-founder of POKKT.
Abdul said, “My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”
Abdul brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad Serving. His key accomplishments include delivering scale and value to the stakeholders.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
