Ad Campaigns
Alkem Laboratories launches “Healthy Lungs Initiative” on World Rare Disease Day
Mumbai: As the world prepares to observe World Rare Disease Day on 29 February 2024, the focus is on the critical need to tackle rare lung diseases affecting individuals globally. This day serves as a poignant reminder of the challenges faced by those living with rare conditions and emphasizes the urgency of raising awareness, promoting research, and improving access to care for individuals battling rare lung diseases.
Alkem Laboratories, through its “Healthy Lungs Initiative” has been at the forefront of addressing these challenges. This comprehensive program focuses on raising awareness, promoting preventive measures, and facilitating access to diagnosis and treatment for various respiratory conditions, including rare lung diseases.
In support of World Rare Disease Day, Alkem Laboratories is organizing patient education programs across India. These programs aim to provide valuable information and resources to individuals and families affected by rare lung diseases, empowering them to better understand and manage their conditions. Additionally, Alkem Laboratories is conducting awareness campaigns on social media through its initiative, Healthy Lungs, reaching a broader audience and fostering community engagement in the fight against rare lung diseases.
Alkem Laboratories confirms its commitment to improving lung health and assisting those impacted by rare lung diseases. Through ongoing efforts such as the Healthy Lungs initiative, the firm remains committed to making a significant difference in the lives of those suffering from uncommon lung diseases.
Rare diseases present a significant health challenge globally, affecting an estimated 3.5–5.9 per cent of the world’s population, which corresponds to 263 to 446 million people worldwide. However, an estimated 72 to 96 million people in India suffer from rare diseases. The Indian Council of Medical Research (ICMR) maintains the National Registry for Rare Diseases, which collects epidemiological data on rare diseases. Until 31 October 2021, 4,001 rare disease cases had been identified.
India faces a significant burden of rare lung diseases; the national burden of Interstitial Lung Diseases (ILDs) was estimated to be 0.45–0.89 million.4 Recent studies further highlight the prevalence of rare lung and obstructive airway diseases, adding to the growing concern.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
