Ad Campaigns
Alkem Laboratories’ ‘Healthy Lungs’ campaign aims to clear the air
Mumbai: With the onset of winter, India’s air quality takes a dangerous plunge, exposing its citizens to heightened levels of pollution and a surge in pulmonary stress. As the world grapples with environmental challenges, Alkem Laboratories spread awareness about the harrowing issue of winter pollution and its adverse effects impacting stress on lungs called pulmonary stress through its campaign ‘Healthy Lungs.’
Winter in India not only brings chilly temperatures but also an alarming rise in air pollution. Recent studies reveal that 14 out of the 20 most polluted cities globally are located in India, with air pollution levels escalating during the winter season. This, in turn, contributes to rising cases of pulmonary stress causing exacerbations of Chronic Obstructive Pulmonary Disease (COPD) and asthma, during the colder months. Data from the World Health Organization underscores the urgency of this campaign, indicating that over a million people succumb to air pollution-related diseases in India annually.
Alkem Laboratories Ltd president and head of acute business Sudipta Roy expressed the importance of their ongoing campaign, ‘Healthy Lungs,’ which can be accessed at www.thehealthylungs.com. Mr. Roy stated, “The statistics are staggering. Air pollution in India resulted in 1.67 million deaths in 2019, marking the largest pollution-related death toll in any country worldwide. The economic losses associated with this crisis amounted to a staggering $36.8 billion. We cannot afford to turn a blind eye to these alarming figures.”
What sets India apart is the extent to which air pollution exceeds international guidelines. On average, India’s cities surpass the World Health Organization’s recommended limits for PM 2.5 in the atmosphere by a staggering 500 per cent. This dangerous phenomenon can be attributed to emissions from vehicular traffic, the burning of fossil fuels in households, particularly by economically disadvantaged families, and the fumes emanating from waste burning. The consequences are devastating, especially for those living in densely populated urban areas.
‘Healthy Lungs’ aims to raise awareness about the gravity of the situation and empower citizens with the knowledge and tools to protect their respiratory health during the challenging winter months. The initiative will focus on advocating for cleaner air and providing guidance on mitigating exposure to harmful pollutants. The initiative also conducts >600 camps and clinics across India to facilitate early diagnosis and treatment of respiratory ailments. These timely interventions have started making a significant difference in managing respiratory conditions like Asthma and COPD. Additionally, Alkem Laboratories will work towards promoting research and development in the field of respiratory medicine to provide innovative solutions and therapies for those affected by pulmonary stress.
“By launching this campaign, Alkem Laboratories Limited is taking a proactive role in combating the dire consequences of winter pollution in India. The company believes that every individual has the right to breathe clean and healthy air, regardless of the season. Together, we can make a significant impact in reducing the pulmonary stress that plagues our nation during the winter months,” added Sudipta Roy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
