Brands
Alia Bhatt launches Garnier Fructis Triple Nutrition
MUMBAI: Unveiling the latest technology for nourished and strong* hair, Garnier Fructis launched its new range – Triple Nutrition along with its first ever Ambassador Alia Bhatt. This product combines the goodness of olive, almond and coconut oil along with fruit vitamins to provide nourishment and strength to hair from scalp through lengths to tips. Alia Bhatt will soon be seen in an exciting new campaign for Garnier Fructis Triple Nutrition starting late August.
Consisting of a shampoo and conditioner, the Garnier Fructis Triple Nutrition range nourishes and strengthens* hair from scalp through lengths to tips. It makes hair stronger*, restores beautiful shine into hair lengths and works on the ends and helps reduce split-ends. With the goodness of olive, almond, coconut oil and fruit vitamins, usage of Triple Nutrition results into soft, manageable and healthy looking hair, giving them triple the strength*.
Speaking at the event Alia Bhatt said, “To all my fans I say, Fructis has Changed, Change to Fructis. With beneficial ingredients and an exquisite fragrance, Garnier Fructis Triple Nutrition has become the hero for my hair. My hair feels stronger, nourished and has a lovely natural shine. I’m excited to be working with a brand that makes me feel beautiful every day.”
Rupika Raman, General Manager Garnier spoke on the launch saying “Garnier Fructis Triple Nutrition is the latest innovation from Garnier and is specially developed for Indian Women. We’re very excited to be offering this product that cares for both hair and scalp to our consumers and hope to receive a great response. It’s also a great milestone for us to have our first ever ambassador – Alia Bhatt and we look forward to a fabulous journey with her.”
Garnier Fructis Triple Nutrition Shampoo is available at 80 ml for MRP Rs. 69, 175 ml for MRP Rs. 135; 340ml for MRP Rs. 230; sachet: 6.5ml for MRP Rs.3
Garnier Fructis Triple Nutrition Conditioner is available at 80 ml for MRP Rs. 70, 175 ml for MRP Rs. 135; sachet: 7.5ml for MRP Rs.4
Now in bright and vibrant yellow packaging, Garnier Fructis Triple Nutrition Shampoo and Conditioner is available at a store near you.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
