MAM
Akshat Mishra takes over as Cleartrip’s head of business finance
Mumbai: Cleartrip, a Flipkart company, announced that Aditya Agarwal will be stepping down from his role as chief financial officer (CFO) owing to personal reasons. Aditya’s departure comes after nine years of dedicated service at Cleartrip, wherein he was instrumental in shaping its’ financial strategy and organisational growth.
Aditya has been a central part of the Cleartrip leadership team and played a role in strategy, business planning, and execution. During his tenure, he made significant contributions across multiple roles, serving as CFO since 2020 and previously as head of corporate strategy and M&A. He played a pivotal role during the successful merger and subsequent integration of Cleartrip into the Flipkart Group.
In light of Aditya’s departure, Cleartrip is pleased to announce that Akshat Mishra will take over as the new head of business finance. With two years of experience in the Cleartrip business finance team and eight years within the Flipkart Group, Akshat brings a deep understanding of both Cleartrip’s operations and the broader ecosystem in which it operates.
The transition reflects Cleartrip’s commitment to nurturing internal talent and ensuring continuity in its financial leadership. Aditya will remain with Cleartrip for a few months to facilitate a smooth transition. The company remains focused on driving innovation, and growth while delivering superior customer experience.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
