Brands
Aiwa India launches its QLED TVs range on Amazon
Mumbai: Aiwa India, a global consumer electronics brand, announced the launch of its latest range of QLED televisions on Amazon, marking a significant expansion into the Indian e-commerce space. The launch coincides with Amazon’s highly anticipated ‘Great India Sale’, offering consumers an opportunity to purchase Aiwa’s state-of-the-art QLED TVs at exceptional prices.
Aiwa’s QLED TV lineup is now available on Amazon, offering sizes from 32 inches to 75 inches. With Japanese R&D and Aiwa Signature Sound Technology, these QLED TVs provide vibrant picture quality and clear sound. The QLED technology is featured across all sizes, ensuring premium viewing experiences for every customer.
Aiwa’s QLED TVs include advanced QLED display technology, delivering superior brightness, contrast, and color accuracy. This range caters to various needs, from compact spaces to full home theatre setups. Aiwa’s Sound Technology enhances audio quality, elevating entertainment experiences.
To celebrate the launch, AIWA is offering deals during Amazon’s Great India Sale, including instant bank discounts, No Cost EMI (NCEMI) options, and price cuts on the QLED range.
This launch marks Aiwa India’s deeper penetration into the e-commerce market. By partnering with Amazon, Aiwa aims to provide Indian consumers with high-quality, technologically advanced products at competitive prices. The company sees e-commerce as a vital channel for growth and expects it to become the second-largest sales avenue after its expanding retail network.
Speaking on the launch, Aiwa India MD Ajay Mehta said, “Our new QLED TV range showcases Aiwa’s commitment to delivering premium technology with world-class Japanese R&D. Partnering with Amazon allows us to reach more customers while providing exceptional value through exclusive offers. This launch is a significant step in our goal to expand Aiwa’s footprint in the Indian market.”
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
